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Marketing

Digital Marketing Strategy: The Complete Playbook

Plan, run and measure campaigns across search, social, email and ads.

  • 4.7(3 reviews)
  • 3,940 students
  • All levels
  • English · বাংলা subtitles
  • Updated October 2026
Created byAyesha Karim

Live classes

  • 27 Oct8:00 pm
    Live Q&A with the instructorStarts in 1 day
    For students
  • 3 Nov8:00 pm
    Project review sessionStarts in 1 week
    For students

What you will learn

  • Find and understand your audience
  • Plan a month of content in one afternoon
  • Write posts and ads that get clicks
  • Run and measure a simple campaign
  • Report results with confidence

About this course

Plan, run and measure campaigns across search, social, email and ads.

This course is built around practice: every section ends with a small task, and the final project brings it all together so you finish with something real to show.

Who this course is for

  • Beginners who want a clear, step-by-step path
  • Professionals who want to sharpen their skills
  • Anyone who learns best by doing

Requirements

  • A computer, tablet or phone with internet
  • No earlier experience needed — we start from the basics
  • About 30 minutes a day to practise

Course curriculum

6 sections · 21 lectures · 10 hr 10 mins total

Getting started3 lectures
Marketing that works4 lectures
  • Finding your audience 07:30
  • A message people remember 11:15
  • Choosing the right channels 13:45
  • Setting a simple budget 09:50
Content and campaigns4 lectures
  • Planning a month of content 15:20
  • Writing posts that get clicks 12:10
  • Running your first ad 08:35
  • Email that people open 14:05
Measuring results3 lectures
  • The numbers that matter 07:30
  • Testing and improving 11:15
  • Reporting to your client 13:45
Bonus lessons2 lectures
  • Live Q&A recording 32:10
  • Common questions answered 14:25
Final project5 lectures
  • Your project brief 05:30
  • Step-by-step walkthrough 24:40
  • Hand in your project 10:00
  • Final quiz 05:00
  • What to learn next 04:10

Your instructor

Ayesha Karim

Brand & Marketing Strategist

  • ★ 4.7 rating
  • 14,870 students
  • 4 courses

Ayesha has run campaigns for fashion, food and tech brands. She teaches the marketing and content skills she uses every week.

View profile and courses

4.7Based on 3 verified reviewsCustomer reviews

  1. Tasnim Chowdhury (verified owner) –

    Short lessons that fit around my job. The final project is excellent.

  2. Mehedi Rahman (verified owner) –

    Great content and good examples. I wish there were a few more exercises.

  3. Imran Hossain (verified owner) –

    The instructor explains everything step by step. Best course I have taken online.

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